Katelyn Bourgoin on the Importance of User Research for Startups

With 90% of Startups failing, it is important that we understand our customers’ needs in order to ensure success.

In this episode, we speak to Katelyn Bourgoin who takes us through the ins and outs of the Customer Discovery process and why it should be important to startups, founders and small businesses.

Continue reading “Katelyn Bourgoin on the Importance of User Research for Startups”

Integrations coming soon to Bleeper

We’re in a mad dash to add as many new integrations as possible with Bleeper over the next two months. As a startup ourselves, we know the importance of integrating with a bunch of other SaaS products so that we can serve our customers better.

Continue reading “Integrations coming soon to Bleeper”

Positioning your SaaS startup in 2019

One of the most fundamental steps in getting your SaaS product off the ground is to ensure that you position it in such a way that you not only break out of the sea of noise that is the SaaS world, but to also clearly articulate who you are, who you are targeting and what your product is meant to do. Getting this wrong equates to endless hours of trying to convert the wrong people. However, getting it right can really bring about a momentum that is exciting, powerful and focused.

Continue reading “Positioning your SaaS startup in 2019”