Customer engagement is essential to a startup’s survival. What exactly does engaging your customers look like? Simply put, customer engagement is the depth of the relationship a customer has with your brand. More customer engagement drives loyalty and increases revenue by keeping customers coming back for more and building closer relationships. But what’s the secret […]
You’ve probably heard it before: content is king. We know that text ranks better than any other form of content on Google. And yet, only 12% of companies feel successful in their efforts to strategically manage content, according to a recent report. Don’t let your startup be one of them.
SaaS unicorns like team message app Slack are so successful partly because they’ve been building a SaaS sales team that kicks ass. Slack captured 3 million paying subscribers and grew to become worth $7 billion in just five years. That makes Slack the fastest growing SaaS company ever! But how did Slack go from zero […]
One of the most fundamental steps in getting your SaaS product off the ground is to ensure that you position it in such a way that you not only break out of the sea of noise that is the SaaS world, but to also clearly articulate who you are, who you are targeting and what […]